Does 'cowardly' have a meaning that's kept hidden from me? Just heard it used wrongly again, in association with the Pakistani activist girl getting shot. How was this attack cowardly? You can call it malicious and whatnot, but stop using words that don't apply! Come on, it's just an empty insult! So you value bravery - cool story, bro, but what does it have to do with the attack? Journalists should have a better grasp of language.